What’s on Your Wrist These Days? We’re Wearing Wearables.

A few weeks back, Bebaio had a wearable device throw-down, with three of our folks squaring off over the capabilities and sensors available for the Apple Watch vs. Microsoft Band vs. FitBit Surge. We had our own opinions, but we thought it would be fun to take a look at what some other reviewers had to say.

IoT to Transform Healthcare Delivery

By now we have all heard about many different ways the Internet of Things is expected to transform lifestyles and business. One of the key industries to be impacted by the IoT is healthcare.  A recent piece by Chloe Green in Information Age talks about this coming transformation by looking at some of the things smart healthcare decision makers can do to take advantage of IoT in their healthcare delivery models.

The Seldom Discussed but Extremely Powerful Aspect of Wearables: Community

A couple of weeks ago, I saw an interesting piece on Forbes, entitled “Wearables Are Missing a Crucial Aspect: Community.” This article was the third in a still-ongoing, six-part series by Jennifer Elias entitled, “The Leftovers: Why the Communities Who Could Benefit Most from Wearables Are Being Left Behind.” 

The overall thrust of the series (I went back and read the prior two articles as well) is that there are many different populations in the U.S. who might benefit greatly from wearables. But, for a variety of reasons, they’re not yet being served by the wearables industry. 

Four Pillars to the Internet of Everything

The Internet of Things is great, but it’s not enough. To realize the true potential of the IoT, we must think more broadly, and see the IoT as a component in an entire, evolving ecosystem, that we can call: “The Internet of Everything (IoE).” While IoT is specifically about enabling non-computing devices to share data via the Internet, the Internet of Everything is much broader. IoT is a critical component, but the Internet of Everything is about acting on all the information gathered from the four primary pillars of the Internet of Everything: Data, Things, Processes, and People.

Who Owns My Data?

We’ve often written about how connected experiences in the consumer Internet of Things (IoT) provide a powerful new channel for engaging and marketing to consumers.  In one post, we wrote about consumer app monetization. In another, we discussed IoT’s impact on advertising. The emergence of hyper-contextual marketing was the topic of yet another related post.

5 Questions About Contextual Marketing in Consumer IoT Apps

IoT and the Rise of Hyper-Contextual Marketing

“..customers hold the expectation that any information or service must be available at their moment of need and tailored to their context and prior interaction history.”
   “ The Mobile Mind Shift Index ”, Forrester Research, Inc., April 19, 2013
 
Thanks to our modern digital culture, average human attention span - the amount of concentrated time spent on a task without becoming distracted - has  decreased  from 12 seconds in 2000 to 8 seconds in  2015.  Marketers who understand this trend are responding by creating  pithier, “ snackable ” content that falls within the attention span of t he typical consumer. They are also more focused on highly personalized,  contextual marketing  techniques.

Recapping the Big Eight Challenges that Consumer IoT App Developers Face

For the past few months, we’ve been running a series of posts on the major challenges that developers of consumer-facing IoT apps are grappling with. Now that we’ve made our way through the “Big Eight”, it’s time for a quick recap of those challenges (and some of the solutions we’ve suggested for taking them on).

Challenges (and Solutions) for IoT App Developers - Final Part: Performance

Here it is - the final part of the blog series on 8 different challenges and solutions of app developers. If you missed the other 7 they can be found here: User ExperienceSecurityEngagementBig DataRange of DevicesInteroperability, and Complexity

Where Responsive Web Design Fits Into the IoT

A decade or so ago, designers would set up a principal website for desktop and laptop users, then make a separate site for mobile phone users. The vast majority of companies didn’t even bother with mobile sites, as smartphones, or even internet enabled phones were still uncommon.  In 2001, the first “responsive design” site was rolled out on Audi’s website, designed by creative firm Razorfish.